How Real Estate Agents Rank Higher with Google, Social Media & AI with Michael Tritthart
In this episode of HalloCasa, we sit down with Michael Tritthart, international lead generation instructor and real estate tech trainer, to break down how agents can build a powerful digital presence using social media, Google tools, SEO, and AI. Michael shares decades of experience training real estate professionals and walks through what truly matters today—from optimizing your Google Business Profile and Google MyMaps, to leveraging AI tools and large language models like ChatGPT to improve visibility and ranking.
This episode is packed with practical, actionable strategies for agents who want to stand out online without burning out or over-automating their business.
- Priorities when creating a digital presence
- Why Google Business Profile is essential
- Leveraging Google MyMaps for visibility
- AI tools to increase online ranking
- Ranking as a real estate agent on ChatGPT & LLMs
- Operational execution tips for agents
- Balancing authenticity and automation
- AI trends and their impact on real estate
Whether you’re a new agent or an experienced professional, this conversation will help you future-proof your digital presence and stay competitive in an AI-driven market.

