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    CMA Prompt Created for ChatGPT

    October 20, 2025 by Michael Tritthart

    NOTE: This was developed originally by Tristan Ahumada and posted in the Lab Coat Agents Facebook Group.

    CHAT CMA PROMPT

    ROLE

    You are my Senior Real Estate Valuation Analyst with MLS, Zillow, Redfin, Homes and county data access.

    INPUTS

    – Address: [full street address]

    – Tract: [subdivision name if available]

    OUTPUT: CMA Valuation Report

    1. Two-Scenario Pricing —

    – As-Is Value with high/low range

    – Fully Renovated Value with high/low range

    2. Include Key Numbers —

    – Beds, baths, SF, lot size, year built, pool, HOA

    – Zillow/Redfin/Homes estimates 

    – list-to-sale ratio

    – days on market 

    3. Comparable Sales — 

    – Up to 1/2 mile radius; Last 6 months, to get 6 comps. 

    – If you don’t get 6 sold comps expand to 1 mile radius. 

    – Must stay in same zip code. 

    – Must be same property type

    – Year built range [x years]

    – Grouped by: Fixer | Mid | High-End | Premium.

    – Show address, close date, sold $, SF, $/SF, lot size, pool

    – one-line condition note.

    4. Active & Pending — 

    – 1 mile radius; must stay in same zip code

    – Grouped by: Fixer | Mid | High-End | Premium.

    – Year built range [x years]

    – Show address, list date, list $, SF, $/SF, lot size, pool

    – Brief buyer-appeal note.

    5. Takeaways & Strategy —

    – Summarize $/SF spread

    – subject’s position

    – pricing for both scenarios

    – expected showings

    – break-even DOM

    6. Plain-English Wrap-Up (≤150 words) Simple summary — no jargon or AI filler.

    METHOD (omit from report)

    – Use verified MLS/Zillow/Redfin/Homes data only.

    – Cite sources with [tags].

    – Time-stamp with {{TODAY}}.

    – Deliver clean final CMA report only.

    AI Optimization Checklist

    October 20, 2025 by Michael Tritthart

    Checklist – AI Optimization for Real Estate Agents 

    1. Official & Structured Data Sources

    ✅ Verify your license information is accurate and current with your State Real Estate Commission.
    ✅ Ensure your MLS profile has a professional headshot, bio, and updated listings.
    ✅ Claim and fully complete your NAR Member Directory listing (include designations).
    ✅ Create or update your Zillow, Realtor.com, Redfin, and Homes.com profiles with verified agent badges.
    ✅ Ensure your brokerage website profile (Keller Williams, Compass, eXp, etc.) is 100% filled out with your specialties and service areas.
    ✅ Fully optimize your Google Business Profile—photos, services, business description, Q&A, and posts.


    2. Professional & Educational Credentials

    ✅ List all designations & certifications (CRS, GRI, ABR, SRES, Luxury, etc.) on every platform.
    ✅ Keep a public record of continuing education completions (where allowed).
    ✅ Highlight association memberships—local REALTOR® boards, chambers, or councils—in your bios.


    3. Public Reputation Signals

    ✅ Get Google reviews consistently (aim for 5–10 new ones per quarter).
    ✅ Build reviews on Zillow, Realtor.com, Yelp, and Facebook.
    ✅ Publicize awards & recognitions (Top Producer, Best of Zillow) on your site and social media.
    ✅ Seek press mentions—submit quotes to local media or use services like Help A Reporter Out (HARO).


    4. Online Content & Authority

    ✅ Maintain an SEO-optimized personal website with a full bio, listings, and testimonials.
    ✅ Publish hyper-local blog posts & market updates monthly.
    ✅ Create educational video content—property tours, “how-to” guides, and market reports.
    ✅ Post regularly on LinkedIn with industry insights.
    ✅ Guest post or speak on local podcasts, business panels, or real estate blogs.


    5. Technical & Structured Web Signals

    ✅ Add schema markup (RealEstateAgent, LocalBusiness) to your website for better AI parsing.
    ✅ Ensure NAP consistency (Name, Address, Phone) across all directories.
    ✅ Build backlinks from reputable local sites—community groups, chambers, and news outlets.


    6. Future-Proof for AI Business Listings

    ✅ Prepare a one-paragraph AI-ready bio (clear, concise, keyword-rich).
    ✅ Collect proof of performance metrics—sales volume, response time, client satisfaction scores.
    ✅ Set up automated posting systems to keep content fresh across platforms.
    ✅ Be ready for paid AI placement opportunities when they launch.


    Pro Tip – Weekly AI Visibility Routine

    • Monday – Update 1 blog or Google Business Post.
    • Wednesday – Request 1–2 reviews from recent clients.
    • Friday – Post a market update or video on social media.
    • Monthly – Audit your online profiles for consistency and accuracy.

    2025 Annual REEA Conference | Myrtle Beach, SC | Michael Tritthart | Training | July 29 – August 2

    July 29, 2025 by Michael Tritthart

    Join Michael Tritthart in ​Myrtle Beach, South Carolina  July 29 – August 2, 2025​ for 2025 Annual REEA Conference​. 

    REinspire 2025: Innovate, Instruct, Inspire is a premier conference for forward-thinking real estate educators dedicated to shaping the industry’s future. Set for 2025, this event will be a pivotal platform where innovation, instruction, and inspiration converge.

    ​T​raining Session: Generate More Leads for Free
    ​Thursday, ​J​uly 31st, 202​5 ​3:00 PM​ –​ 4:00 PM
    Location: INNOVATE Room
    Topics: Business Technology & Innovation | Brand Boosting
    Description:
    This workshop promotes innovation in the real estate world by empowering professionals to embrace modern tools and strategies that revolutionize how they attract and engage clients. By introducing cutting-edge platforms for lead generation, branding, and marketing, the session equips agents to move beyond traditional methods and harness the power of digital solutions. Attendees will learn to optimize SEO, leverage social media, and create high-performing lead capture forms, enabling them to compete more effectively in today’s fast-paced market.

    Michael Tritthart is a REEA GSL Instructor – Gold Standard Leader Instructor

    https://www.reea.org/index.cfm/events/

    2024 NAR NXT, The REALTOR® Experience Michael Tritthart | Speaker | Nov 8-10 • BOSTON

    October 17, 2024 by Michael Tritthart

    Join Michael Tritthart in Boston November 8-10 for NAR NXT, The REALTOR® Experience
    NAR NXT combines the power of industry-leading speakers, expert education and networking opportunities with 15,000+ attendees in Boston, MA for the year’s premier real estate conference.

    Michael Tritthart will be a Speaker for two sessions:

    Networking Session: Boost Your Real Estate Business with Google Profile + SEO Optimization
    Saturday, November 9, 2024 4:15 PM–5:00 PM
    Location: Boston Convention & Exhibition Center, SE Lobby C – near Room 159
    Topics: Business Technology & Innovation | Networking
    Description:
    This is your chance to connect with peers, exchange ideas, and share successful strategies for boosting online visibility. Through interactive discussions, learn how others in the industry are using Google Business Profiles and SEO tactics to attract local clients, improve search rankings, and grow their businesses. Walk away with fresh ideas and real-world tips you can implement immediately to enhance your online presence. Bring your experiences and questions for a collaborative, idea-sharing experience!

    TechXcelerate: Practice Skills to Elevate Your Business
    Sunday, November 10, 2024 12:30 PM–2:00 PM
    Location: Boston Convention & Exhibition Center, Room 204 AB, Meeting Level 2
    Topics: Brand Boosting | Business Technology & Innovation
    Description:
    Join this immersive and practical workshop designed to empower real estate professionals with the latest technological tools and strategies. This workshop will consist of 3 hands-on skills you will learn and practice that can immediately be implemented in your real estate business. Industry experts and technology professionals will lead the session, sharing their expertise and providing practical guidance. Don’t miss this unique opportunity to equip yourself with the tools and knowledge necessary to thrive in the tech-driven real estate landscape. Join this workshop and take a significant step towards transforming your business for success.

    The following skills will be included:
    • Creating Instagram Reels or TikTok short form videos
    • Google Profile + SEO Optimization
    • ChatGPT Prompts and AI for Prospecting

    https://narnxt.realtor/

    Checklist Bundle

    September 23, 2024 by Jeff Kayle

    Announcement: New On-Demand Training Session Approved for Michigan Real Estate Agents

    April 1, 2024 by Michael Tritthart

    We are thrilled to announce a new milestone for Michigan real estate professionals seeking to enhance their knowledge and skills. In collaboration with ExceedCE.com and MichaelTritthart.com, we have developed an innovative on-demand training session entitled “MI Online Techniques to Protect Your Clients”. This cutting-edge course has been officially approved for 2 hours of Continuing Education (CE) credit in Michigan.

    Course Overview:

    In today’s rapidly evolving digital landscape, the protection of client information and transactions has never been more crucial. “MI Online Techniques to Protect Your Clients” is designed to equip Michigan real estate agents with the latest strategies and tools to safeguard their clients’ interests in the digital realm. This course covers a wide array of topics, including but not limited to:

    Understanding the risks and threats in the digital world

    Practical measures to protect client data Leveraging technology to enhance client security

    Legal and ethical considerations in online real estate transactions

    Key Features:

    On-Demand Accessibility: Learn at your own pace, on your schedule.

    Expert Instruction: Content developed and presented by industry experts.

    Interactive Learning: Engage with interactive elements for a better learning experience.

    Certificate of Completion: Earn 2 CE credits upon successful completion, recognized by the Michigan real estate licensing board.

    How to Enroll:

    Enrollment is now open for all Michigan real estate agents. To register for the “MI Online Techniques to Protect Your Clients” course, please visit https://exceedce.com/product/mi-onlinetechniques-to-protect-your-clients

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    Recent Blog Posts

    • CMA Prompt Created for ChatGPT
    • AI Optimization Checklist
    • Lead Magnet Mastery with A.I. | Lab Coat Agents Podcast | Guest, Michael Tritthart
    • 2025 Annual REEA Conference | Myrtle Beach, SC | Michael Tritthart | Training | July 29 – August 2
    • 2024 NAR NXT, The REALTOR® Experience Michael Tritthart | Speaker | Nov 8-10 • BOSTON

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