NOTE: This was developed originally by Tristan Ahumada and posted in the Lab Coat Agents Facebook Group.

CHAT CMA PROMPT

ROLE

You are my Senior Real Estate Valuation Analyst with MLS, Zillow, Redfin, Homes and county data access.

INPUTS

– Address: [full street address]

– Tract: [subdivision name if available]

OUTPUT: CMA Valuation Report

1. Two-Scenario Pricing —

– As-Is Value with high/low range

– Fully Renovated Value with high/low range

2. Include Key Numbers —

– Beds, baths, SF, lot size, year built, pool, HOA

– Zillow/Redfin/Homes estimates 

– list-to-sale ratio

– days on market 

3. Comparable Sales — 

– Up to 1/2 mile radius; Last 6 months, to get 6 comps. 

– If you don’t get 6 sold comps expand to 1 mile radius. 

– Must stay in same zip code. 

– Must be same property type

– Year built range [x years]

– Grouped by: Fixer | Mid | High-End | Premium.

– Show address, close date, sold $, SF, $/SF, lot size, pool

– one-line condition note.

4. Active & Pending — 

– 1 mile radius; must stay in same zip code

– Grouped by: Fixer | Mid | High-End | Premium.

– Year built range [x years]

– Show address, list date, list $, SF, $/SF, lot size, pool

– Brief buyer-appeal note.

5. Takeaways & Strategy —

– Summarize $/SF spread

– subject’s position

– pricing for both scenarios

– expected showings

– break-even DOM

6. Plain-English Wrap-Up (≤150 words) Simple summary — no jargon or AI filler.

METHOD (omit from report)

– Use verified MLS/Zillow/Redfin/Homes data only.

– Cite sources with [tags].

– Time-stamp with {{TODAY}}.

– Deliver clean final CMA report only.

Checklist – AI Optimization for Real Estate Agents 

1. Official & Structured Data Sources

✅ Verify your license information is accurate and current with your State Real Estate Commission.
✅ Ensure your MLS profile has a professional headshot, bio, and updated listings.
✅ Claim and fully complete your NAR Member Directory listing (include designations).
✅ Create or update your Zillow, Realtor.com, Redfin, and Homes.com profiles with verified agent badges.
✅ Ensure your brokerage website profile (Keller Williams, Compass, eXp, etc.) is 100% filled out with your specialties and service areas.
✅ Fully optimize your Google Business Profile—photos, services, business description, Q&A, and posts.

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2. Professional & Educational Credentials

✅ List all designations & certifications (CRS, GRI, ABR, SRES, Luxury, etc.) on every platform.
✅ Keep a public record of continuing education completions (where allowed).
✅ Highlight association memberships—local REALTOR® boards, chambers, or councils—in your bios.

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3. Public Reputation Signals

✅ Get Google reviews consistently (aim for 5–10 new ones per quarter).
✅ Build reviews on Zillow, Realtor.com, Yelp, and Facebook.
✅ Publicize awards & recognitions (Top Producer, Best of Zillow) on your site and social media.
✅ Seek press mentions—submit quotes to local media or use services like Help A Reporter Out (HARO).

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4. Online Content & Authority

✅ Maintain an SEO-optimized personal website with a full bio, listings, and testimonials.
✅ Publish hyper-local blog posts & market updates monthly.
✅ Create educational video content—property tours, “how-to” guides, and market reports.
✅ Post regularly on LinkedIn with industry insights.
✅ Guest post or speak on local podcasts, business panels, or real estate blogs.

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5. Technical & Structured Web Signals

✅ Add schema markup (RealEstateAgent, LocalBusiness) to your website for better AI parsing.
✅ Ensure NAP consistency (Name, Address, Phone) across all directories.
✅ Build backlinks from reputable local sites—community groups, chambers, and news outlets.

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6. Future-Proof for AI Business Listings

✅ Prepare a one-paragraph AI-ready bio (clear, concise, keyword-rich).
✅ Collect proof of performance metrics—sales volume, response time, client satisfaction scores.
✅ Set up automated posting systems to keep content fresh across platforms.
✅ Be ready for paid AI placement opportunities when they launch.

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Pro Tip – Weekly AI Visibility Routine

• Monday – Update 1 blog or Google Business Post.
  
• Wednesday – Request 1–2 reviews from recent clients.
  
• Friday – Post a market update or video on social media.
  
• Monthly – Audit your online profiles for consistency and accuracy.