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    Lead Generation Series

    Facebook (Meta) Ads Are Toast for Real Estate?

    October 25, 2022 by Michael Tritthart

    For many, the answer is yes.  Anyone that runs ads under a special category has lost that capability.  See the details below.

    If you try to advertise in any of the categories above you will face severe scrutiny and most likely have your ad rejected.  Once you declare a Special Ad Category, your targeting for Housing, Credit, and Employment will be significantly restricted. This is to prevent ads that discriminate based on age, gender, and even location.

    Why?  Because of Meta’s agreement with HUD.  Here is the timeline.

    1. August 25, 2022: you will no longer be able to create new special ad audiences.
    2. September 13, 2022: special ad audiences will no longer be available for use in new ad creation via the API.
    3. October 12, 2022: Special ad audiences will no longer be available for use in new ad creation across Ads Manager and the API. After this date, affected ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. 

    Now What?  What should real estate agents focus on to improve their business?

    1. Branding – the past couple of years have almost been too easy for some.  It’s time to get back to tried and true efforts.
    2. Ads on other platforms – now is a great opportunity for many to move their marketing dollars to Google, YouTube, and more.
    3. Focus on the platforms that have lasting power.  Google Tools are extremely valuable for all business owners.
    4. Websites that rank on the first page of Google are a huge opportunity for growth.  Many have been led to believe that you can’t compete with the big companies online.  Which is completely false.  You just have to have the right tools and the right plan.  That is where the Online Success Review comes into place.

     

    October Workshops to enhance your Lead Generation!

    September 24, 2021 by Michael Tritthart

    October is nearly here – great month to get your CE Credits taken care of (before the hectic holiday season kicks in!) I’m working with Fair Texas Title to give you some great workshops to choose from, offered on-site or via Zoom. Open to realtors, small business owners and entrepreneurs! Take a look:

    Wednesday, October 6th from 10am – 12pm

    (2 hours Texas CE Credit)

    Blueprint to Business Building

    Wednesday, October 13th from 10am – 12pm

    (2 hours Texas CE Credit)

    Video Marketing for Real Estate

    Tuesday, October 19th from 10am – 12pm

    (2 hours Texas CE Credit)

    The Blueprint to Business Building

    Wednesday, October 20th from 10am – 12pm

    (2 hours Texas CE Credit)

    7 Ways to Improve Your Business

    Wednesday, October 27th from Noon – 2pm

    (2 hours Texas CE Credit)

    7 Ways to Improve Your Business

    Businesses are Opening – Are You Prepared??

    May 28, 2020 by Michael Tritthart

    fairtexastitle.comAttention Realtors, small business owners and entrepreneurs! Things are beginning to open up, and your lead generation abilities will make a huge difference in the next few weeks as you adjust and react to our Brave New post-COVID World!

    We have two Zoom lead gen classes coming up next week that will help you rock your business

    June 2 is Command Your Lead Generation $30 from 10am – 1pm
    June 3 is Generate More Leads for Free $30 from 10am – 1pm

    Learn more & register for Zoom webinars at michaeltritthart.com/events

    Sponsored by Fair Texas Title.

    Become Google Great

    Become Google Great – Private Workshop – KW Premier Properties

    April 20, 2020 by Michael Tritthart

    If you are an Agent (or guest) of KW Realty Premier Properties in Summit NJ, you’re in for a treat!

    Become Google Great – This 3 hour ZOOM workshop covers numerous sites and tools, all from Google, that will give you a marketing edge.

    This popular class has Agents and small business owners setting records. Attendees have generated over $100k annually and have ranked on the first page of their desired search in a matter of weeks. You will be a better search engine optimized real estate agent with Michael’s instruction.

    All attendees will receive a recording of the workshop.

    Hosted by KW Realty Premier Properties. Sponsored by Guaranteed Rate Mortgage Services

    Questions? Please contact KW Realty Premier Properties at 908-273-2991

     

    Become Google Great

    LinkedIn for Real Estate flyer

    April 16 | How to Actually Use LinkedIn for Real Estate | Virtual Class!

    April 3, 2020 by Michael Tritthart

    April 16 from noon – 2:00 pm

    How to Actually Use LinkedIn for Real Estate. One of the biggest mysteries of all on the internet…solved! Linkedin has made major strides lately to be relevant again to all of its users. Learn how business owners apply the proper way to enhance their LinkedIn profile, maximize the lead capture capability of the platform and so much more!

    Hosted by Fair Texas Title. Cost $20 payable via PayPal.

    Register Here: https://zoom.us/webinar/register/WN_KqoFPc4nT2OYrDvpm1AqIw

    Texas Realtors: Earn 2 Hours CE Credit! TREC Information:
    –MTrittInc., Provider #0378
    –TREC Instructor #1833
    –TREC Course #36283

    NOTE: All attendees will receive a recording. No refunds.

    LinkedIn for Real Estate flyer

    April 8 | Command Your Lead Generation | Virtual Class

    March 30, 2020 by Michael Tritthart

    KW Command is here! This hands-on virtual workshop puts a focus on setting up your lead generation tools the right way and then implementing these tools! Learn scripts for getting more Referrals, marketing your Neighborhood Pages on Social Media, Organizing your Database and so much more! Bonus Item – Learn how the Labs process can put thousands of dollars back into your pocket. This is a session not to be missed!

    KW Urban Dallas

    Open to KW Agents, but all Realtors and small business owners can apply the lessons from this class to their own individual situations. Join Us!
    Hosted by Fair Texas Title | KW Urban. Cost $30 payable via PayPal. Register here. 

    Texas Realtors: Earn 3 Hours CE Credit | TREC Information:
    –MTrittInc., Provider #0378
    –TREC Instructor #1833
    –TREC Course #38332

    NOTE: All attendees will receive a recording. No refunds.

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    Upcoming Events

    Jun 18
    12:00 pm - 2:00 pm CDT

    $100K Annually with Google Business Profile | Lawyers Title DFW | Zoom Training

    Jun 20
    12:00 pm - 1:30 pm CDT

    Become Google Great Keynote Presentation | Hispanic Business Alliance | Celina, TX

    Jun 27
    11:00 am - 2:00 pm CDT

    Generate More Leads for Free | Stewart Title | Heath, TX or Via Zoom

    Jul 1
    9:00 am - 3:30 pm CDT

    Lead Generation – Turbo Charged! KW Coastal Bend | Corpus Christi, TX or Via Zoom

    Jul 2
    9:00 am - 3:30 pm CDT

    Lead Generation – Turbo Charged! Keller Williams Heritage | San Antonio, TX or via Zoom

    Sep 18
    9:00 am - 4:00 pm PDT

    Unstoppable: Crush It with Strategy, Tech, & GRIT! I 09.18.2025 | Las Vegas

    Oct 1
    9:00 am - 4:30 pm CDT

    Lead Generation Workshop | Fargo-Moorhead Area Association of Realtors | Fargo, ND | 10.01.2025

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