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    Facebook (Meta) Ads Are Toast for Real Estate?

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    For many, the answer is yes.  Anyone that runs ads under a special category has lost that capability.  See the details below.

    If you try to advertise in any of the categories above you will face severe scrutiny and most likely have your ad rejected.  Once you declare a Special Ad Category, your targeting for Housing, Credit, and Employment will be significantly restricted. This is to prevent ads that discriminate based on age, gender, and even location.

    Why?  Because of Meta’s agreement with HUD.  Here is the timeline.

    1. August 25, 2022: you will no longer be able to create new special ad audiences.
    2. September 13, 2022: special ad audiences will no longer be available for use in new ad creation via the API.
    3. October 12, 2022: Special ad audiences will no longer be available for use in new ad creation across Ads Manager and the API. After this date, affected ad sets

    Now What?  What should real estate agents focus on to improve their business?

    1. Branding – the past couple of years have almost been too easy for some.  It’s time to get back to tried and true efforts.
    2. Ads on other platforms – now is a great opportunity for many to move their marketing dollars to Google, YouTube, and more.
    3. Focus on the platforms that have lasting power.  Google Tools are extremely valuable for all business owners.
    4. Websites that rank on the first page of Google are a huge opportunity for growth.  Many have been led to believe that you can’t compete with the big companies online.  Which is completely false.  You just have to have the right tools and the right plan.  That is where the Online Success Review comes into place.

     

    April 7 | Google Custom Maps | Virtual Class

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    Google Custom Maps

    This is now a 🖥 VIRTUAL TREC certified class! Have you seen the posts where an agent shows on a map all their solds? Learn how to do this for YOUR business!

    1st Page of Google with Custom Maps. One of the most powerful elements that Google offers is MyMaps. This workshop will teach everything that you need to know about creating a map and give you plenty of time to apply to your business.$20, 2 hours of CE AND you get to do it from home!

    This topic is a BIG DEAL for your marketing. Click here to register: https://zoom.us/webinar/register/WN_ZniZLMJZQqiStt7P6atzlw

    Become Google Great – Virtual Class!

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    Become Google GreatLEAN In to Education & Training .. and Become Google Great! Learn numerous sites and tools, all from Google that will give you a marketing edge. Many who have attended the sessions have applied what they have learned to add over $100K annually to their bottom line. Become a better search engine optimized business owner.

    Hosted by Fair Texas Title. Cost $30 payable via PayPal.

    Texas Realtors: Earn 3 Hours CE Credit!

    NOTE: All attendees will receive a recording. No refunds.

    TREC Information:
    –MTrittInc., Provider #0378
    –TREC Instructor #1833
    –TREC Course #34403

    Become THE Local Guide! Virtual Class!

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    Become THE Local GuideBecome THE Local Guide. You know your community better than anyone – position yourself as the area expert! Google Local Guides is one of the best ways to do that! In this workshop, agents will have extensive training to set up their branded logo and create their reviews, enhancing their business image.

    Hosted by Fair Texas Title. Cost $20 payable via PayPal.

    Texas Realtors: Earn 2 Hours CE Credit | TREC Information:
    –MTrittInc., Provider #0378
    –TREC Instructor #1833
    –TREC Course #38331

    NOTE: All attendees will receive a recording. No refunds.

    Google My Business Workshop – Choose Live or Virtual!

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    PLEASE NOTE: we are offering a virtual option for this Google My Business workshop.  If you opt for virtual training, you will receive the same great training, earn the same CE Credit! 

    Register in advance $20. https://zoom.us/webinar/register/WN_7Lf4NPauSCyqH9uReKXbng

    Google My Business! Agents, this course provides the most essential element for your business from Google. Learn to set up your account the right way and join other business owners, who have made over $100K annually using this powerful tool.

    Workshop is hosted by KW Allen, sponsored by Fair Texas Title. Earn 2 hours CE Credit while you learn via hands-on training. You won’t want to miss this record-setting Michael Tritthart workshop. Bring Your Laptop!

    RSVP required: Contact Katie Thompson at Fair Texas Title katie@fairtexastitle.com or 214.470.2532.

    See you there!

    03.16.20 Google My Business

    Become Google Great in McKinney TX!

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    RSVP Now to reserve your seat at another great tech training session – Become Google Great! on March 3rd in McKinney Texas!

    You’ll learn numerous sites and tools, all from Google, that will give you a marketing edge. Become a better search engine optimized real estate agent in this Michael Tritthart course. Agents who took this course have generated over $100k annually and have ranked on the first page of their desired search in a matter of weeks. Become….Google Great!

    Reserve your seat NOW by contacting Ashley Olson at AshleyO@fairtexastitle.com or 214.551.0093 Cost to attend: $30 | earn 3 hours of CE credit (Lunch provided)

    Note: this is a very popular course and fills quickly!

    Hosted by Fair Texas Title-McKinney. See you there!
    03.03.20 - FTTMcKinney