“The greatest transfer of wealth and opportunity are in down cycles not up cycles. What you feel about your market is one thing. How you deal with it is another.” -Gary Keller, Founder & Chairman of the Board
Most Important Secret of The Real Estate Industry:
A National Association of Realtors survey of consumers determined that 86% chose a real estate firm for no other reason than because of an individual agent. This fact is proven time and time again. Whenever an agent switches from one brokerage to the next, ‘their’ clients follow. YOU are the reason people do business with you and you should build your career on this fact! At Keller Williams Realty, we recognize that the agents are the reason we do business. Our agent-centric business model is based on the belief system that the agents should be treated like partners. As stakeholders in the company, our agents:
- Share in the profits. In 2012, Keller Williams Realty distributed over $55 million in profit share to KW associates…in a down economy!
- Learn how to generate their own leads and run their own real estate business, so that they can create the leverage needed to create careers worth having, businesses worth owning and lives worth living.
- Take home more of their commissions with our unique commission structure.
- Are empowered to take leadership positions that impact the direction of the their office and the company. Only national real estate company that ‘opens the books’ to the agents.
***It is this unique culture, that continues to be the greatest benefit of affiliating with our company. By sharing ideas, all of our businesses go to a higher level, thus creating more profit sharing for the office and the agents. A True Win-Win! This is what gives our agents an advantage over other agents at more traditional companies, where typically an agent’s greatest competition is within their own company and office. As a result of this innovative model, the secret of our growth (Now the 2nd largest real estate company in the N. America!) continues to be our high level of agent productivity and agent retention.