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    MichaelTritthart.com

    Training and Website Design Services

    AI Optimization Checklist

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    Checklist – AI Optimization for Real Estate Agents 

    1. Official & Structured Data Sources

    ✅ Verify your license information is accurate and current with your State Real Estate Commission.
    ✅ Ensure your MLS profile has a professional headshot, bio, and updated listings.
    ✅ Claim and fully complete your NAR Member Directory listing (include designations).
    ✅ Create or update your Zillow, Realtor.com, Redfin, and Homes.com profiles with verified agent badges.
    ✅ Ensure your brokerage website profile (Keller Williams, Compass, eXp, etc.) is 100% filled out with your specialties and service areas.
    ✅ Fully optimize your Google Business Profile—photos, services, business description, Q&A, and posts.

    2. Professional & Educational Credentials

    ✅ List all designations & certifications (CRS, GRI, ABR, SRES, Luxury, etc.) on every platform.
    ✅ Keep a public record of continuing education completions (where allowed).
    ✅ Highlight association memberships—local REALTOR® boards, chambers, or councils—in your bios.

    3. Public Reputation Signals

    ✅ Get Google reviews consistently (aim for 5–10 new ones per quarter).
    ✅ Build reviews on Zillow, Realtor.com, Yelp, and Facebook.
    ✅ Publicize awards & recognitions (Top Producer, Best of Zillow) on your site and social media.
    ✅ Seek press mentions—submit quotes to local media or use services like Help A Reporter Out (HARO).

    4. Online Content & Authority

    ✅ Maintain an SEO-optimized personal website with a full bio, listings, and testimonials.
    ✅ Publish hyper-local blog posts & market updates monthly.
    ✅ Create educational video content—property tours, “how-to” guides, and market reports.
    ✅ Post regularly on LinkedIn with industry insights.
    ✅ Guest post or speak on local podcasts, business panels, or real estate blogs.

    5. Technical & Structured Web Signals

    ✅ Add schema markup (RealEstateAgent, LocalBusiness) to your website for better AI parsing.
    ✅ Ensure NAP consistency (Name, Address, Phone) across all directories.
    ✅ Build backlinks from reputable local sites—community groups, chambers, and news outlets.

    6. Future-Proof for AI Business Listings

    ✅ Prepare a one-paragraph AI-ready bio (clear, concise, keyword-rich).
    ✅ Collect proof of performance metrics—sales volume, response time, client satisfaction scores.
    ✅ Set up automated posting systems to keep content fresh across platforms.
    ✅ Be ready for paid AI placement opportunities when they launch.

    Pro Tip – Weekly AI Visibility Routine

    • Monday – Update 1 blog or Google Business Post.
    • Wednesday – Request 1–2 reviews from recent clients.
    • Friday – Post a market update or video on social media.
    • Monthly – Audit your online profiles for consistency and accuracy.