Apple and Facebook have been in a tech war and right now Apple has the upper hand. Apple released iOS 14 with improved security functions. Those functions severely impede the effectiveness of Facebook Ads to target Apple users by protecting the data of the Apple user. I personally think the movement to protect consumer data is long overdue. But what does this mean to you as a business owner?- You potentially just lost half your ad audience.
- Ads can’t be tailored to your desired audience.
- Your cost per click is going to rise. So is the time involved to generate leads with ads.
- Build and Communicate with your database.
- Livestream and videos for your consumer base just became that much more important.
- Networking matters. MasterNetworks.com is a great way to jumpstart your business.
- SEO – Search Engine Optimization works with the right goal and platform to get you there.







