Michael Tritthart Webinar Recap: Top Tech Tips to Help Dominate 2017

Real Estate Technology with SmartZip

This week, ace trainer and coach Michael Tritthart shared his five tips for nailing tech in 2017. But don’t worry, leveraging technology doesn’t have to mean learning code or building apps. In most cases, Michael shared tips that help you get more from the tasks you’re already performing every time you get a new lead or client.

Here are Michael’s top five tech tips for 2017.

1. Skip Photoshop. Use BoxBrownie

If you have a lackluster photograph or floor plan, BoxBrownie can make it shine in mere seconds. Each type of photo or project has its own low price, allowing you to boost the appeal of your listings, social media posts and more. Here’s a quick review of some of their best rates:

  • Background removal: 80 cents

  • Image enhancement: $2.40

  • Day to dusk: $4.00

  • Floor plans: $24.00 to go from a Xerox’d black and white to a room-by-room showcase

BoxBrownie is perfect for agents who haven’t learned how to use Photoshop, or who are hoping to avoid the high price of keeping a designer on contract.



2. Adding community pages to your site

 If you’re still looking for your “One Thing,” Tritthart says it may be time to go fully local. And a great way to get started is to select a niche (or several), then create hyperlocal pages that show your expertise and service.

The hardest part, of course, is getting started from a blank page. Thanks to Michael, you don’t have to! He’s created a blog or neighborhood page template that allows you to fill in the blanks (and especially the keywords) about your favorite local traditions, parks, dining and more.

Here are Michael’s local pages templates, which are housed in Google Drive. For even more ideas on how to capture new leads online, check out additional resources here.

Here’s an example of an agent who used Michael’s template to create several neighborhood pages on her site. Visit her site here.


Psssst! Don’t forget the CTAs

Be sure to give people a chance to convert on your site. Whether you’re using SmartZip’s Smart Home Price landing page or another offer, it’s important to give your leads a way to get even more value from you as you capture their information.

3. Find a niche, use it as a funnel on Google

When people are searching for a new agent, they won’t know to look for your name. Still, many agents focus on pushing their name as the #1 search term on Google.

Another option, of course, is to select a term that many locals will google as they search for real estate — and then tie that term to your business.

Michael gave the example of Barbara Prinsell, a Texas agent who has attached her business to the online term “Patio Homes,” which is a type of McMansion home that is common in her market area. On average, Barbara says that only 1 in 10 of the buyers and sellers she works with are “Patio Home” transactions, but the term acts as a funnel to bring in local clients who think they may be interested in buying one.

What’s the “one thing” you could be known for online? Test out this metatag generator, which can help you determine your new online niche.

4. Create a custom Google map

Michael told a great story about an Austin, Texas, agent who created an “Austin Taco Map” on Google. It started out as a way to show her clients where all the best taco places in the area were, so they could plan their home purchases accordingly. (As Michael says, if you’ve been to Torchy’s Tacos, you’ll understand.)

But Google Maps isn’t only meant to show off taco joints. It can be a place to geographically show anything, including:

  • Your past home sales in a specific area (example)

  • Your favorite local museums, walking paths, restaurants and more

  • A driving list of new listings for buyers who want to attend 6 open houses in one day

Plus, Google loves to reward its users. So every time you create a map, you can also add a quick profile and a backlink to your site, helping you to attract new visitors who may not find you otherwise.  Check out how agent Ryan Rite created a map that offers distinct information about every neighborhood and school in his area.



5. Become a Google local guide

Google seems to have given up on Google+ as a social network, but they are still committed to being the go-to spot for local reviews. And one way they’re going after Yelp is through Google Local Guides, where users submit information, reviews and more about the places they’ve visited.

By offering reviews, you can earn rewards from Google (like free Google Drive space) while subtly reinforcing that you’re a local expert even when you’re not talking about real estate.

Michael had a few tips for becoming a Google Local Guide. Here’s a quick rundown:

  1. Keep it pleasant. You’re representing your business, so only review places that you can write about positively. In other words, review the donut shop you love, not the one you hate.

  2. Mention that you’re a real estate agent without making it the focus of the review. For example, say, “Rosie’s Diner is the first place I take my out-of-town real estate clients. I’ve never had a bad experience and the inviting atmosphere is so representative of the Harbor Bay Community. Every client is always so excited to be moving here after we leave Rosie’s.”

  3. Try adding a watermark to photos you upload. Local photos are going to get a lot of views, so you may want to include a watermark that identifies you and your business on the photo. Michael mentioned that he has tried a few different approaches, including a large black banner in the middle of his photos. Remember to do what feels right to you.

Get ahead in 2017!

These five tips will surely boost your 2017 business and help you to identify more buyer leads

And, if you’re looking for ways to identify sellers near you and from your sphere, it may be time for predictive analytics.

Reach out, mention Michael Tritthart and receive a free territory analysis! Quick, before your competitors get there first.

February ’17 Tech Tidbits – MichaelTritthart.com


It is the best of times (Valentine’s Day this month, Keller Williams Family Reunion in Vegas!)


It is the worst of times (Football is almost over.)



Regardless, it’s time to make 2017 the best year for your business.



Technology is moving faster than ever. In my workshops, no one gets confused because we provide hands on training.  That is why the workshops I conduct are so valuable to your business.  We have a ton of new locations scheduled already this year: El Paso, TX, York, PA, Los Gatos, CA and Bel Air, MD just to name a few.



A natural fit to all of this is the ONE Thing workshops.  Come join the fun and learn how this book and workshop can change your life for the better.  ONE Thing sessions for Lexington and Louisville are coming up in March.  Get one scheduled near you.

Be Somebody!  At least online.

Meta Tag Generator
Probably one of the biggest amounts of questions I receive in training sessions come from

when we discuss Meta Tags.  It can be difficult for agents to understand the proper titles and descriptions to use.  This website allows you to focus on your desired keyword and then it creates unique titles and descriptions around it.  Perfect to use on all of the pages of your website.  Be somebody by having your website found on search results.

Be unique on social media.  You hear that often, but it can be difficult to always create original information.  That is where CapZool comes in to help.  The have a directory of posts that are professional in look and content.  You can pull from any category that they offer.  Be somebody by having interesting social media posts that do not contain the words Trump or Clinton!

Michael Tritthart Design Team – New Design Layouts for Placester


The Michael Tritthart design team is excited and honored to be part of the Placester Certified Partner program.  We have rolled out NEW, CUSTOM designs for the Placester platform.  Click the link below to learn more about the services that we are offering.

Recently Completed KW Placester Website


Mary Jo Foster recently completed her KW Placester Website site with Tom from the MichaelTritthart.com design team. Check out the final results here. http://www.maryjosellstexas.com/



Click Here for Your KW Placester Website Design Consult

One on One Sessions at KW Plano, TX

one on one sessions

Wednesday, February 22

9:00 am – 12:00 pm: One on One Sessions

1:00 pm – 4:00 pm: One on One Sessions

Location: KW Plano 3600 Preston Rd. Plano, TX 75093

Michael is a KWU Master Faculty Instructor for Tech.  He can advise on your lead generation, social media, software, hardware and marketing needs during your one on one session.

one on one sessions