Two Day Event: KW Little Rock Training

KW Little Rock 3.2-3.17

Two Day Event!

Thursday, March 2

9:00 AM – 12:00 PM: Become Google Great

12:00 PM – 12:30 PM: Lunch

12:30 PM – 1:30 PM: Become Google Great (continued)

1:30 PM – 3:30 PM: KW Family Reunion Tech Aha’s

Friday, March 3

9:00 AM – 12:00 PM: Lead Generate with Facebook

12:00 PM – 12:30 PM: Lunch

12:30 PM – 3:30 PM: Video Marketing For Real Estate

Location: 11224 Executive Center Dr. Little Rock, AR 72211

RSVP: 501-907-5959

Cost: Open To All – No Cost To Attend


KW Little Rock 3.2-3.17

Enhance Your Placester Website – KWFR 2017 Las Vegas

Michael Tritthart’s Placester Website Enhancement and Marketing Tips from Keller Williams Realty 2017.

In this video Michael discusses tips on how to improve the image/lead capture capability of the Placester platform.  He then shares Google SEO tips, how to focus on your niche market, blogging techniques and more.  This session is just a brief snippet of the full day, hands-on workshop that he provides all across the United State.  Fill in this form to inquire about bringing this class out to your area.


KW Rockwall Training

KW Rockwall 2.23.17

February 23, 2017

9:00 AM – 12:00 PM Facebook Lead Generation

12:00 PM – 12:30 PM Lunch

12:30 PM – 1:30 PM KW FR Recap

1:30 PM – 4:00 PM One on One Sessions

Location KW Rockwall 2701 Sunset Ridge Dr. Suite 109 Rockwall, TX 75032

No Cost To Attend – Open To All Agents



Click here to set up training at your Market Center or Region!

KW Rockwall 2.23.17

Michael Tritthart Webinar Recap: Top Tech Tips to Help Dominate 2017

Real Estate Technology with SmartZip

This week, ace trainer and coach Michael Tritthart shared his five tips for nailing tech in 2017. But don’t worry, leveraging technology doesn’t have to mean learning code or building apps. In most cases, Michael shared tips that help you get more from the tasks you’re already performing every time you get a new lead or client.

Here are Michael’s top five tech tips for 2017.

1. Skip Photoshop. Use BoxBrownie

If you have a lackluster photograph or floor plan, BoxBrownie can make it shine in mere seconds. Each type of photo or project has its own low price, allowing you to boost the appeal of your listings, social media posts and more. Here’s a quick review of some of their best rates:

  • Background removal: 80 cents

  • Image enhancement: $2.40

  • Day to dusk: $4.00

  • Floor plans: $24.00 to go from a Xerox’d black and white to a room-by-room showcase

BoxBrownie is perfect for agents who haven’t learned how to use Photoshop, or who are hoping to avoid the high price of keeping a designer on contract.

2. Adding community pages to your site

 If you’re still looking for your “One Thing,” Tritthart says it may be time to go fully local. And a great way to get started is to select a niche (or several), then create hyperlocal pages that show your expertise and service.

The hardest part, of course, is getting started from a blank page. Thanks to Michael, you don’t have to! He’s created a blog or neighborhood page template that allows you to fill in the blanks (and especially the keywords) about your favorite local traditions, parks, dining and more.

Here are Michael’s local pages templates, which are housed in Google Drive. For even more ideas on how to capture new leads online, check out additional resources here.

Here’s an example of an agent who used Michael’s template to create several neighborhood pages on her site. Visit her site here.

Psssst! Don’t forget the CTAs

Be sure to give people a chance to convert on your site. Whether you’re using SmartZip’s Smart Home Price landing page or another offer, it’s important to give your leads a way to get even more value from you as you capture their information.

3. Find a niche, use it as a funnel on Google

When people are searching for a new agent, they won’t know to look for your name. Still, many agents focus on pushing their name as the #1 search term on Google.

Another option, of course, is to select a term that many locals will google as they search for real estate — and then tie that term to your business.

Michael gave the example of Barbara Prinsell, a Texas agent who has attached her business to the online term “Patio Homes,” which is a type of McMansion home that is common in her market area. On average, Barbara says that only 1 in 10 of the buyers and sellers she works with are “Patio Home” transactions, but the term acts as a funnel to bring in local clients who think they may be interested in buying one.

What’s the “one thing” you could be known for online? Test out this metatag generator, which can help you determine your new online niche.

4. Create a custom Google map

Michael told a great story about an Austin, Texas, agent who created an “Austin Taco Map” on Google. It started out as a way to show her clients where all the best taco places in the area were, so they could plan their home purchases accordingly. (As Michael says, if you’ve been to Torchy’s Tacos, you’ll understand.)

But Google Maps isn’t only meant to show off taco joints. It can be a place to geographically show anything, including:

  • Your past home sales in a specific area (example)

  • Your favorite local museums, walking paths, restaurants and more

  • A driving list of new listings for buyers who want to attend 6 open houses in one day

Plus, Google loves to reward its users. So every time you create a map, you can also add a quick profile and a backlink to your site, helping you to attract new visitors who may not find you otherwise.  Check out how agent Ryan Rite created a map that offers distinct information about every neighborhood and school in his area.


5. Become a Google local guide

Google seems to have given up on Google+ as a social network, but they are still committed to being the go-to spot for local reviews. And one way they’re going after Yelp is through Google Local Guides, where users submit information, reviews and more about the places they’ve visited.

By offering reviews, you can earn rewards from Google (like free Google Drive space) while subtly reinforcing that you’re a local expert even when you’re not talking about real estate.

Michael had a few tips for becoming a Google Local Guide. Here’s a quick rundown:

  1. Keep it pleasant. You’re representing your business, so only review places that you can write about positively. In other words, review the donut shop you love, not the one you hate.

  2. Mention that you’re a real estate agent without making it the focus of the review. For example, say, “Rosie’s Diner is the first place I take my out-of-town real estate clients. I’ve never had a bad experience and the inviting atmosphere is so representative of the Harbor Bay Community. Every client is always so excited to be moving here after we leave Rosie’s.”

  3. Try adding a watermark to photos you upload. Local photos are going to get a lot of views, so you may want to include a watermark that identifies you and your business on the photo. Michael mentioned that he has tried a few different approaches, including a large black banner in the middle of his photos. Remember to do what feels right to you.

Get ahead in 2017!

These five tips will surely boost your 2017 business and help you to identify more buyer leads

And, if you’re looking for ways to identify sellers near you and from your sphere, it may be time for predictive analytics.

Reach out, mention Michael Tritthart and receive a free territory analysis! Quick, before your competitors get there first.