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Kid-Friendly Tailgate hosted by Fair Texas Title!
REALTORS and LENDERS!
Please join Fair Texas Title for a Fair Food inspired tailgate catered by The Pink Company, and meet your Fair Texas Team! Thursday, October 22 from 3-6pm
Wear your favorite sports team jersey or colors. Music, food, drinks, networking, games and fun!
This is a kid friendly event! Safety is a priority – masks will be provided, social distance, please.
RSVP’s greatly appreciated! FREE tickets available HERE, or email Jules Jules@FairTexasTitle.com OR Kindra Kindra@FairTexasTitle.com
The tailgate will be held on the back side of the Fair Texas Title building … 5550 Granite parkway, Suite 140, Plano TX 75024
Fair Texas Title will be taking donations of new, in box, unwrapped Toys for “Toys for Tots”
See you there!
Why “Google My Business” for My Business?
Quite simply, Google is the most dominant online search tool in the world. Not having a “Google My Business” account properly set up is foolish and will lead to missed opportunities. On the flip side, I know a multiple of business owners that have made thousands from their GMB page. Many of those average over $100K annually from it.
There are two primary ways that GMB will lead to increased visibility and revenue.
The first method is very straightforward. Think about it, when someone wants to know more about a company or a business owner what do they typically do? They Google it. If GMB is set up it will appear prominently on the right-hand side of the Google search page on a laptop or PC. If they are viewing from a mobile device it will be the first item that appears. real game-changer for the brand of your business.
The second way is just as effective for potential clients to search and find you. If you don’t know what you are looking for you map it. Many use Google maps to find a business that is close in proximity with good ratings. Many consumers search for “restaurants near me,” plumbers, realtors, insurance agents, etc. near me. If your GMB page is set up your business has a great chance of showing up.
HOW DO I CONFIGURE GOOGLE MY BUSINESS?
Setting up GMB is a very straight forward process. To begin, make sure that you are logged into the Google account that you want to manage it from. Some tips regarding that account:
- Set up Google Two-Step Authentication before doing anything in Google. Protect your business and data.
- Once GMB is set up take advantage of the USERS option in the back office. Multiple levels of management are available.
- Own franchises or multiple businesses? Not a problem, you can add and manage all of them in on GMB account.
The process begins at https://www.google.com/business
You will first set up the NAP: Name, Address, and Place.
Tip: Make sure that you follow your industry rules and regulations regarding branding. Real Estate Agents must use their office address, BUT make sure you do not choose the current office listing already there. When GMB asks you to use the current address, choose “This Does Not Match” to continue setting up your page.If you have a service that travels versus a brick and mortar office you can choose a service area.
During the setup process, you will have to verify the business by following the guidelines laid out by Google. After that, you will be able to log into the GMB back office account and start to enhance your account.
On the HOME page shown below, you will have the option to download the mobile app for GMB. This is highly suggested as it is a very powerful app and easy to use.
There will also be an option to set up Google Adwords. You can choose to explore that or dismiss the box with the option to come back to it at a later date.
LET’S REVIEW THE MENU SYSTEM OF GMB EACH SECTION AT A TIME.
POSTS – This is a great way to promote news, events, and sales pertaining to your business. Posts can be images, text, and videos (mp4), with a call to action. They are public and can have an expiration date. They can also be shared to other social media platforms and can improve your SEO – Search Engine Optimization.
INFO – This is the heart of your business on GMB. Fill in this section completely regarding your business. The hours, description, website, etc.
Tip: There is an appointment URL section. Use the Contact Me page of your website if need be. Also, attributes are a great way for your business to stand out if they apply. Black-owned and Women-led are two current attributes.
INSIGHTS – Get the complete analytical data on your GMB page. A great way to help determine the most effective Google Ad that you can run.
REVIEWS – One of the most powerful and evergreen aspects of GMB. This is the most direct way for consumers to interact with your GMB. Consumers can leave reviews of your business with just a star rating, or they can add photos and text as well. Your job as a business owner is to reply to ALL reviews as fast as possible. The GMB mobile app makes it very easy to do.
Tip: Even if the review is a negative one you need to reply. My suggestion is to take the high road. You may not be able to win back that client, but it will affect potential future clients. If the review is completely out of bounds you can flag it for Google to review.
MESSAGING – A fairly recent addition that allows potential consumers to connect and ask questions. Note the Q&A is public and will be seen on the GMB page.
PHOTOS – Much like reviews, this section is a very public and evergreen part of GMB. Feed as many photos AND videos of your business that you can into this section. The more you provide, the more consumers will review your GMB page.
Note: Consumers can add their photos to a review of your business. If for whatever reason you feel that is doesn’t match the review you can flag it for Google review.
Photo Requirements: JPEG or PNG. 720×720 pixel minimum. Between 10 KB and 5 MB file size
Video Requirements: 100MB file and 30-second limit. 720p minimum resolution.
BOOKINGS – Own a business where you take appointments? Consumers can now book with you through GMB if you activate it.
WEBSITES – Do you need a website for your business? GMB gives you the ability to activate one, albeit a very limited one. If interested in more robust platforms then contact me directly at MichaelTritthart.com for samples and details.
USERS – Another key element of GMB. As a business owner make sure you have full control of your GMB. I have seen many owners allow their admins to set up GMB and if that admin leaves the team then there goes your control!
Tip: Make all of your Google logins that you control Owners of GMB. Then you don’t have to remember which account you set it up with.
CREATE AN AD – This option takes you to Google Adword express. You will be able to set up targeted ads here with Google’s assistance.
ADD NEW LOCATION – You can add a new location for your franchise or another business that you own here.
MANAGE LOCATIONS – Need to adjust a current location? Make that change here.
LINKED ACCOUNTS – Link Google Adwords and Merchant Center to your GMB account.
SETTINGS – Control your notifications here.
SUPPORT – GMB has a great FAQ here AND you can communicate directly with Google support regarding any GMB issues.
DAILY ROUTINE ON GMB FOR GOOD RESULTS
There is no magic bullet. You have to work it. And by that, I mean a steady influx of data into GMB.
Some action items are listed below.
- Create GMB posts regularly.
- Add photos/videos to the GMB back office often. You can easily do this via the GMB app.
- Encourage consumers to review your business and respond to the reviews quickly.
- Periodically review the GMB back office for new features.
My design team does manage GMB pages for businesses, website design, blog content writing, etc. for the real estate industries and other businesses. If we can be of assistance in any way please do not hesitate to contact me at MichaelTritthart.com.
BONUS – Detailed Google training and consumer marketing piece can be found at bit.ly/GoogleBizSecrets.
This guest blog was written by Michael Tritthart and reprinted from MyOutDesk.com/blog
Become Google Great!
Please join us for a training event on Tuesday, October 27th from 11am – 2pm. Your choice – either on-site or via Zoom!
Become Google Great! You’ll learn numerous sites and tools, all from Google, that will give you a marketing edge. Become a better search engine optimized real estate agent in this Michael Tritthart course. Agents who took this course have generated over $100k annually and have ranked on the first page of their desired search in a matter of weeks. Become….Google Great!
Cost to attend is $30 via PayPal. Texas Realtors earn 3 hours CE Credit.
Registration open now! http://bit.ly/FTT-MT-102720
Presented by Fair Texas Title – Mansfield. Questions? Contact Lizabeth Tanner ltanner@fairtexastitle.com or tel:(817) 939-6447
TREC Information:
–MTrittInc., Provider #0378
–TREC Instructor #1833
–TREC Course #39297
NOTE: All Zoom attendees will receive a recording. No refunds.
Register Now!
Become THE Local Guide! Zoom CE Credit Course
Please join us for a Zoom training event on Wednesday, October 21 from 10am – noon.
Become THE Local Guide! Google Local Guides is one of the best ways to establish yourself as a local community expert. In this workshop, agents will have extensive instruction to set up their branded logo and create their reviews.
Cost to attend is $20 via PayPal. Texas Realtors earn 2 hours CE Credit!
Registration open now! http://bit.ly/FTT-MT-102120
Presented by Fair Texas Title – Plano. Questions? Contact Jules McClellen jules@fairtexastitle.com or tel:(214) 425-1535
TREC Information:
–MTrittInc., Provider #0378
–TREC Instructor #1833
–TREC Course #38331
NOTE: All Zoom attendees will receive a recording. No refunds.
See you on Zoom!
Generate More Leads for Free – Registration open NOW!
Texas Realtors: Earn 3 Hours CE Credit | TREC Information:
–MTrittInc., Provider #0378
–TREC Instructor #1833
–TREC Course #39298
NOTE: All attendees will receive a recording. No refunds.
Today’s Strategic Virtual Tools for the Entrepreneurial Mind
By Daniel Ramsey
Founder & CEO of MyOutDesk
Most CEOs & entrepreneurs say they rely on one (or all) of these approaches:
- Relationship-driven service & value using excellent people skills & soft skills.
- Numbers-driven decision-making based on reports & data (such as daily number of leads, average close rates, etc.)
- Heavy emphasis on marketing and creating content for attracting & converting leads.
Which strategic approaches are you taking for accelerating your results & profitability?
Today, many entrepreneurs are faced with the challenge to foster a sustainable and productive environment for both physical and remote team members. A variety of virtual, organizational tools are being highly adopted to help employees and the business stay productive, such as Zoom.
Many of these sorts of virtual solutions and tools are not only the technological advancements. They are also the human talent with expertise in virtual operations, providing the needed skills for efficiency, profitability, and sustainability.
Why start from scratch?
The Needed Talent of Virtual Assistants
During the COVID-19 pandemic, virtual assistants for small businesses & entrepreneurs, once a niche service, have become increasingly popular and an indispensable tool for many U.S. businesses.
More importantly, virtual assistants—once a niche service—have become increasingly popular and an indispensable tool for many businesses. A full-time, college-educated virtual assistant can fulfill vital administrative, marketing, and sales roles for small teams & offices, such as digital marketing, inside sales, prospecting, administrative assistance, and transaction coordination.
While many providers of virtual assistants only offer staffing — longtime reputable providers, such as MyOutDesk, offer stringent talent matching, organization templates & action plans, software for virtual assistant management & productivity tracking, professional development training, and client solutions akin to high-quality HR.
Embracing Virtual Tools and Fostering Talent
Successful individuals and businesses often do not have the time it takes to hire and train a talented remote worker. Imagine leveraging this new job to experts who have already expertise in remote work organization and productivity.
Partnering with providers, such as MyOutDesk, gives entrepreneurs the power to work with expert recruiters to find and recruit impressive candidates’ personalities, operating styles, successes, failures, and learning experiences—all while costing up to 70% less than a traditional employee.
As remote work is now a necessity, it is important for the management to maintain a fully supportive and flexible state of mind. Encourage and communicate a reasonable adjustment period for allowing mistakes, offering training, and consistently repeating key messages in order to foster a fully functional remote workforce. Key themes to embody at this time are that your team is a connected, supportive, and a positive force; and mistakes are reinterpreted as positive opportunities.
Virtual Assistants: Experts At Helping Business Owners In These Times
I believe the best organizational strategy is to integrate a ‘blended business model’ wherein teams can leverage the power of working remotely in any profitable business — especially for businesses still requiring physical commercial space. This allows businesses to maintain uninterrupted service and remain flexible during today’s government-mandated lockdowns.
While the economy is experiencing a downturn, proactive businesses are proactively focusing efforts on building more sustainable operations, nurturing relationships, and ultimately being of timely service and value. In these times, business owners understand that career-oriented assistants are already work-from-home experts, and adding virtual assistant talent helps to increase productive and organized remote teams.
Leaders are seeing high returns on investments when adding professional virtual assistant talent to the mix — while purporting lower overhead costs (at up to 70% savings when compared to hiring a traditional employee).
- Never miss a lead opportunity
MyOutDesk client Amy has a sales development virtual assistant who handles at least 100 calls per day, and he reaches out to new leads within 5 minutes of their inquiry.
- Keep a smooth-running virtual office
An administrative virtual assistant will regularly crunch numbers for reports and prepare any documents that you need.
- Ramp up your virtual operations with digital marketing
With a marketing virtual assistant, create full-time marketing campaigns, produce quality content, and increase your online engagement.
Talented Labor Without Local Limitations
This year, entrepreneurs realize, more than ever before, that any function that can be done remotely and does not require physical space. Virtual assistants for sales, marketing, and administrative roles are cost-effective and allow more freedom for local teams to focus on closing more deals.
One of MyOutDesk’s favorite stories is from a client, Amy. She hired a MyOutDesk virtual assistant, an inside sales assistant named Rex. His goal is to make at least 100 calls per day. In less than a year, Rex set 199 appointments, and out of those, Amy closed 142 transactions — resulting in $7 million in trackable sales volume and over $200,000 in commissions.
The unfamiliarity of what the future holds is a huge source of business anxiety. To overcome this recession, ramp up on staying informed and mitigating risk. Yet, one factor has remained the same—businesses and customers want speed and efficiency. And in today’s stay-at-home culture, experienced virtual assistants are well practiced in providing an effective remote operation is the key to business growth.
—
Since 2008, MyOutDesk has been one of the single largest industry-leading providers of virtual assistant services. MyOutDesk brings 13 years of expertise with more than 6,000 clients and 600-plus verified five-star reviews.
Founded during the last major recession, MyOutDesk is helping businesses in today’s economy with monthly CEO mastermind calls, stringent talent recruitment, timely strategy guides and regular professional development webinars.
Daniel Ramsey—founder and CEO of MyOutDesk—realized that small businesses and entrepreneurs spend too much time doing tasks that are necessary, but highly administrative, routine and time-consuming. Working overtime becomes necessary in order to finish all these tasks and keep in touch with clients and generate new business. In 2008, he founded MyOutDesk with a vision to provide business leaders with indispensable leverage through virtual professionals to aid them in regaining time and freedom and have the ability to grow their business, all while reducing costs. To learn more, please visit www.myoutdesk.com.
Register NOW for these webinars/on-site classes in early October!
October will be here before you know it! Check your calendar and register now for these classes presented by Fair Texas Title. Some are Zoom only, others are both Zoom and On-Site. You’ll benefit from attending any or all of them!
Tuesday, 10/6/20 – Rockwall – The Blueprint to Business Building – On-Site and Zoom
There is a plan for success with your business. That plan is intertwined with your personal life. This session will help you to create a 1-3-5, identify key contacts in life, time blocking, etc. to give you the blueprint to all that you want to achieve.
Wednesday, 10/7/20 – Preston Center – Create a Real Estate Blog – FREE Webinar – Zoom only
Creating and updating a blog can be one of the most rewarding, yet frustrating processes for business owners. In this 2 hour workshop learn everything you need to know about creating a successful business blog. Receive detailed instructions on how what, where and why of blogs and then have time to create your blog entries for your business. Mastering your blogging efforts will get you to the top of the search engines quickly!
Thursday, 10/8/20 – McKinney – 7 Ways to Improve Your Business this Year – On-Site and Zoom
7 easy (almost too easy to believe) ways to improve your lead generation, streamline your business flow, add to your marketing resources and more.
Tuesday, 10/13/20 – Frisco – Create a YouTube Channel to Power Your Business – Zoom only
Video marketing is essential for any business owner. A YouTube channel is the cornerstone of that marketing. This session will teach you the ins and outs of creating and marketing your channel.
Wednesday, 10/14/20 – Fort Worth – Become Google Great – Zoom only
You’ll learn numerous sites and tools, all from Google, that will give you a marketing edge. Become a better search engine optimized real estate agent in this Michael Tritthart course. Agents who took this course have generated over $100k annually and have ranked on the first page of their desired search in a matter of weeks. Become….Google Great!
Video Marketing for Real Estate – On-site OR Zoom!
Texas Realtors: Earn 2 Hours CE Credit | TREC Information:
–MTrittInc., Provider #0378
–TREC Instructor #1833
–TREC Course #35947
NOTE: All attendees will receive a recording. No refunds.
See you soon!
Michael Tritthart CE Credit courses scheduled for week of 9/20
Michael Tritthart Online Learning – what are you doing the week of September 20th? Register NOW for these Zoom online learning events sponsored by Fair Texas Title! Earn TREC CE Credit while learning some great ways to enhance your business and increase your lead generation capabilities.
Monday, September 21 10am – 12pm 7 Ways to Improve Your Business This Year
– 2 hrs TREC CE (Fair Texas Title – Plano)
7 easy (almost too easy to believe) ways to improve your lead generation, streamline your business flow, add to your marketing resources and more. $20 via paypal http://bit.ly/FTT-MT-092120
Questions? Contact Jules McClellan, jules@fairtexastitle.com or 469.640.6060
Tuesday, September 22 1pm – 3pm 100K Annually with Google My Business – 2 hrs TREC CE (Fair Texas Title – North Dallas)
Google My Business is the most essential element for your business. This 2-hour workshop will allow you to completely set up your account the right way. Business owners have made over $100k annually from doing this. $20 via paypal http://bit.ly/FTT-MT-092220
Questions? Contact Kindra Strachan at kindra@fairtexastitle.com or 469.640.6060
Wednesday, September 23 9am – 11am 1st Page of Google with Custom Maps – 2 hrs TREC CE Credit (Fair Texas Title – Preston Center)
One of the most powerful elements that Google offers is MyMaps. This workshop will teach everything that you need to know about creating a map and give you plenty of time to apply to your business. $20 via PayPal. Register: http://bit.ly/FTT-MT-092320
Questions? Contact PCSales@FairTexasTitle.com or 469.802.0922
Friday, September 25 1pm – 3pm Video Marketing for Real Estate – 2 hrs TREC CE Credit (Fair Texas Title – McKinney)
This session will teach you everything you need to know to showcase your business with videos. Learn the hardware/software needs to be an effective video influencer. View important video benchmarks to help you earn thousands of dollars a year. During the workshop, you will create your own video channel and more!
Class available in person for 12 spots or Zoom. Please let Ashley know which you would prefer. AshleyO@FairTexasTitle.com or 214.551.0093
See you on Zoom!